Sales strategy for garden products: Reaching the right buyers in Germany
Expanding into international markets brings growth opportunities. However, reaching the right buyers and building partnerships can be challenging. A clear sales strategy for garden products is key. At CuB Consultants, we helped our Swedish client enter the German market with direct sales support. As a result, they successfully connected with potential customers
Market potential and client goals
Germany is one of Europe’s biggest markets. It has a solid retail system and a strong demand for garden products. Gardening is a common hobby in the country. This trend creates many opportunities for brands, especially those focused on eco-friendly solutions.
Online shopping continues to grow. At the same time, German consumers prefer high-quality, long-lasting, and well-designed products. To succeed, companies must offer good service and earn customer trust.
Our client produces garden tools and outdoor equipment. They are known for their innovative and sustainable products. Their main goal was to increase sales and brand awareness in Germany by finding the right buyers.
First, we ran detailed research. We analyzed customer needs and market conditions. We also focused on retail chains, online platforms, and individual sellers. Our client wanted to grow their network and sell directly in a competitive market.
Creating a customer list and starting communication
To build an effective sales strategy for garden products, we identified over 300 possible buyers. We grouped them by type: online stores, big retailers, and smaller shops. Then, we gathered details about each company’s needs and challenges. This helped us prepare targeted messages.
Buyer meetings and product alignment
We reached out to buyers through emails, calls, and brochures. The goal was to introduce the products and open conversations. In the first meetings, buyers asked for prices, profit margins, and suggestions. They wanted to understand how the products matched German market needs. After this, we arranged video calls with companies that showed serious interest.
We worked closely with the client’s sales team. Together, we prepared clear product pitches and sales strategies. During the process, we also shared advice about customs, shipping, and local rules. This support helped speed up negotiations and improve results.
Results and new partnerships
Our sales strategy for garden products delivered strong results. We secured partnerships with five major players in Germany. These included top chains like Dehner, Bauhaus, Obi, and Hornbach. Each had access to a wide customer base and used both stores and online channels.
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Bauhaus offered strong support through its stores and digital platforms.
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Obi and Hornbach allowed access to large groups of home and garden buyers.
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Smaller e-commerce stores helped promote the brand quickly online.
This approach helped our client enter the German market successfully. Now, they are growing their sales and reaching the right audience with strong partnerships in place.
Contact Us
Would you like to learn more about the gardening equipment industry, the German market, or finding business partners? We can arrange a meeting with our lead consultant, who managed a partner search project in Germany for a Swedish company.
Looking for direct sales support?
CuB Consultants provides expert support for companies seeking to enter international markets. We assist in connecting with the right buyers and initiating the sales process. If you want to accelerate your sales process and ensure your company’s success in target markets, feel free to contact us.