Target country market assessment: Explore risks and opportunities

Target country market assessment becomes essential when you have found potential buyers or reached an agreement to purchase abroad. First, consider commercial and cultural operations of target country. Then, analyze competitive landscape and pricing strategies. Additionally, evaluate consumer behavior, legal regulations, and logistical challenges. Finally, assess market risks and opportunities to navigate process confidently, as if doing business in your own country.

Brief market analysis

For your products in international markets, it would be beneficial to understand consumer preferences and determine whether opportunities are sustainable by gaining insights into the target country. By conducting a general assessment of the market in target country, you can more easily determine your sales or purchasing strategies and the steps to be taken.

Sometimes it might make sense to enter the market by doing business with a buyer or seller who has contacted you; in this case, they can handle import and distribution. However, if you see opportunities in the market and wish to create lasting demand, you will need to establish a network for collaboration in sales and distribution.

Target country market assessment: Local insights before you act

We can prepare a Market Assessment Report specific to your sector, including essential information and practical solutions from our local team, in target country of your international market. This report will provide an informative overview of the market's general condition before making a sales or purchasing decision in the target country, forming a foundation for your strategic decisions. Topics covered in this report include:

Definition of the market to be analyzed and its sectoral context in the target country.
Current size of the relevant market in the target country, total sales volume, turnover, etc.
Growth trends in the market over recent years and potential for future growth.
Segmentation of the market and the sizes of these segments.
Level of demand for the product or service, types of customers (B2B, B2C), and demand changes.
Consumer preferences, shopping habits, and local cultural factors in the target country.
Largest players in the market, their market shares, and strategies.
Competitiveness of the market, opportunities, and challenges for new entrants.
Pricing policies of competitors and pricing strategies based on the target audience.
How the product reaches the market, and the most common distribution channels.
Possible challenges and solutions related to the distribution and delivery of products in the target country.
Legal regulations to comply with regarding the product or service in the target market.
Import/export regulations and tax obligations.
Economic, political, or sectoral risks.
Potential opportunities for growth or expansion in the market.

Responsibilities and legal regulations

Before starting international trade, you need to thoroughly review the import and export regulations of the target country and the specific requirements related to your product. What are the legal regulations you must comply with to sell your product in the target country? What certifications are needed? What potential risks are there, and how can serious claims be avoided?

Our local team in the target country can prepare a report that includes a brief overview of your sector, designed to help your company understand all legal requirements and develop a successful strategy. We also offer practical suggestions on how to navigate the regulations in that country. For instance, we can provide advice on whether you need to collaborate with a law firm, customs advisor, local distributor, or establish your own legal entity.

Documentation, language, and certification requirements for market entry

This report will address the following aspects and provide detailed information on the import and export regulations and specific requirements for your product in the target country:

Customs procedures, taxes, and fees for import and export in the target country.
Quotas or banned products for import and export.
Necessary documents for customs procedures (invoice, packing list, certificate of origin, etc.).
Technical standards and specifications required for the product in the target country.
Local trade laws, business regulations, and commercial agreements.
Sector-specific regulations in the target country (food safety, environmental regulations, etc.).
Required product or production certifications (CE, FDA, ISO, etc.).
Documents proving that products meet specific quality standards.
Certifications required for sectors such as food, pharmaceuticals, and cosmetics.
General regulations, laws, and restrictions related to labeling and user instructions.
Whether licenses, permits, certifications, and tests from your own country are accepted in the target country, and if not, whether they need to be redone there.
Whether related documents need to be translated into local languages.
Import taxes, VAT, and other relevant taxes.
Currency control, money transfers, and financial services.
Logistics processes required for transporting the product to the target country
Methods for storing and delivering the product to customers in the target country..